FOR FOUNDER-LED ECOMMERCE BRANDS
You hired to buy back hours.
The system underneath never changed.
Revenue kept climbing. What you kept didn't. EdgeFix builds the system underneath: the right tools, custom where it counts, and AI that knows your business. We start with marketing and sales.
The climb
You built it on your own hours.
When there weren’t enough hours in the day, you hired help. Sales kept climbing.
The plateau
Revenue went up. The money didn’t.
Your best year on paper. Then you look at what’s actually left, and it’s where it was two years ago.
What it costs
None of it is waste.
Every line is one you need. It just isn’t optimized.
- Insurance · Needed
- Payroll · Needed
- Marketing · Needed
- Software · Needed
- Shipping · Needed
What we build
It isn’t a revenue problem.
It’s a margin problem with nothing underneath it. EdgeFix builds the layer that was never there: the right tools, custom where it counts, and AI that knows how your business actually runs.
What changes
What you keep starts tracking what you make.
Not a better month. A business where the next order is cheaper than the last one, because the system remembers what the last one taught you.
Where it went
Three costs took the difference, and none of them show up on a line called “the problem.”
- 01
Acquisition
Every order costs more than the last one.
You didn’t get worse at this. The auction got more expensive and the ad that carried you went quiet. So you spent more to stay level.
- 02
Overhead
The team and the stack grew with the revenue.
Another hire, another seat, another subscription. Each one was the right call on its own. Together they ate the entire gain.
- 03
Rework
The same problems, solved twice.
Last quarter’s fix lived in one person’s head. They left, or got busy, and it came back wearing a different hat.
Growing was the right call. What’s missing is a system to grow into — so what you learn on the way up stays learned, and the next order costs less than the last.
THE SYSTEM
Four parts. One machine.
Most problems aren't people problems or software problems — they're connection problems. We look at the whole system before we touch any part of it.
01 — PROCESSES
How work moves
The steps between "customer asks" and "customer gets" — mapped, measured, streamlined.
How this works →
02 — DATA
What the business knows
One source of truth flowing between your tools — not ten spreadsheets that disagree.
03 — TECHNOLOGY
What does the work
The tools you already own, connected and automated — plus AI where it actually pays.
04 — PEOPLE
Who steers it
Clear ownership and less busywork, so your team runs the system instead of being run by it.
DIVISION OF LABOR
What the machines take. What your people keep.
Automation fails when it tries to replace judgment. We draw the line on purpose — and your team stays on the side of it that matters.
What the machines take
- Intake and data entry — every lead, form and invoice logged the moment it arrives
- Follow-up sequencing — nothing waits on someone remembering
- First drafts — quotes, replies and summaries, ready for a person to approve
- Monitoring — the system watches every job, queue and threshold
- Reporting — the numbers assemble themselves
What your people keep
- Judgment calls — what to charge, what to promise, when to make an exception
- Relationships — the calls and conversations that win the work
- Exceptions — the odd job the playbook doesn't cover
- Final say — nothing goes out the door without a person's approval
- Ownership — every automated step has a name attached to it
Read why AI isn't replacing your team — it's taking their busywork
Pick one thing on the machines' list. How much of that was the same thing, twice?
SOLUTIONS
Two things to start. One when you're ready.
We start with your ads, because that's where the next order gets cheaper.
01 — SETUP
Footage Intelligence
$3,500 once
We index the footage you already own, what is said and what is shown, so your ads are cut from your own library instead of a new shoot.
- Up to 50 hours of footage
- Runs in your own Google Cloud account. You own it
- Month one starts when you approve the index
02 — MONTHLY
Turnkey ads
$5,000 / month
18 new Meta ads every month. You and your team sit back.
- 3 masters: 2 cut from your footage, 1 AI product-motion ad
- 9 hook swaps and 6 variations
- Month to month, paid up front, no lock-in
03 — WHEN YOU’RE READY
AI engineering
Scoped with you
Once the ads are running, we look at what else costs you hours: email, support, stock-outs, reporting. We scope it together and build it inside your own accounts.
Start free with an Angle Audit. We read your last 90 days of ads and hand back the angles to test first. It needs 10 or more ads live in that window. Not running ads yet? Ask for a free workflow review instead. What the audit covers
Start with a free Angle Audit.
Book a 30-minute call. We'll look at your last 90 days of ads and show you the angles to test first.
What the audit covers