EDGEFIX ACADEMY

One real store. Fifty lessons. Built in public.

We're building an ecommerce business from nothing, one lesson a day, with the same system we install for brands. Every lesson adds a working piece of the store and a write-up with the real numbers, including what broke.

November 1, 2026 → December 20, 2026 · 50 lessons

Live every day, 6:00–6:30 PM Pacific, the day after each lesson publishes (no stream Nov 26–27).Watch liveAdd all 50 to your calendar

Each lesson's material is linked on its date below when it publishes. Read it, then bring questions to the stream the next evening. Certification exams follow the run, after Dec 21.

One email when lessons publish. No spam. Unsubscribe any time. See the privacy policy.

The course

Seven modules, in the order a store needs them.

Module 1

Define the business

Lean Six Sigma, run on a store before it exists: build a product picker and choose the product with it, chart it, map order-to-cash, and design out the failures.

Certification: IASSC Lean Six Sigma Green Belt

  1. 01 · November 1Lean, the 8 wastes and DMAICLive November 2 · 6 PM PTBuild: a product-picker app. Tell it what you like and it scores trending products on margin, inventory risk and whether they film well. We run it on ourselves to pick the store's product.Upcoming
  2. 02 · November 2Project charter and voice of the customerLive November 3 · 6 PM PTUpcoming
  3. 03 · November 3SIPOCLive November 4 · 6 PM PTUpcoming
  4. 04 · November 4Measure: data collection and basic statisticsLive November 5 · 6 PM PTUpcoming
  5. 05 · November 5Value stream mapping, takt time and Little's LawLive November 6 · 6 PM PTUpcoming
  6. 06 · November 6Analyze: root causeLive November 7 · 6 PM PTUpcoming
  7. 07 · November 7Hypothesis testingLive November 8 · 6 PM PTUpcoming
  8. 08 · November 8Improve and Control: FMEA, poka-yoke, control charts, SOPsLive November 9 · 6 PM PTUpcoming
Module 2

The money

Unit economics first. CM1 to CM3 per SKU, break-even ROAS, a linked 3-statement model, and the launch budget.

Certification: CFI FMVA

  1. 09 · November 9The three statements for a DTC brandLive November 10 · 6 PM PTUpcoming
  2. 10 · November 10Spreadsheet modeling standardsLive November 11 · 6 PM PTUpcoming
  3. 11 · November 11CM1 and CM2 at SKU levelLive November 12 · 6 PM PTUpcoming
  4. 12 · November 12CM3, CAC, LTV and break-even ROASLive November 13 · 6 PM PTBuild: the Margin Check. Enter 6 numbers and get your break-even ROAS, the most you can pay for a customer, and your margin per order after ads.Upcoming
  5. 13 · November 13Pricing and offer mathLive November 14 · 6 PM PTUpcoming
  6. 14 · November 143-statement model I: the driversLive November 15 · 6 PM PTUpcoming
  7. 15 · November 153-statement model II: linkingLive November 16 · 6 PM PTUpcoming
  8. 16 · November 16Budget, variance and scenariosLive November 17 · 6 PM PTUpcoming
  9. 17 · November 17Dashboards and telling the storyLive November 18 · 6 PM PTUpcoming
Module 3

Build the store

Shopify, fulfillment and email, with tracking done properly: GA4, server-side Conversions API, and consent.

Certification: Google Analytics

  1. 18 · November 18The store's skeletonLive November 19 · 6 PM PTUpcoming
  2. 19 · November 19Product page and conversion basicsLive November 20 · 6 PM PTUpcoming
  3. 20 · November 20Fulfillment, shipping, payments and test ordersLive November 21 · 6 PM PTUpcoming
  4. 21 · November 21Tracking I: GA4, customer events and consentLive November 22 · 6 PM PTUpcoming
  5. 22 · November 22Tracking II: Meta pixel and Conversions APILive November 23 · 6 PM PTUpcoming
  6. 23 · November 23Email: Klaviyo flowsLive November 24 · 6 PM PTUpcoming
  7. 24 · November 24Store QALive November 25 · 6 PM PTBuild: a tracking check. Enter a store's URL and see whether its Meta pixel, Google Analytics and consent banner actually fire. We run it on our store and three competitors.Upcoming
Module 4

Creative

A full month of ad production: an angle audit, footage indexing, grounding checks on every claim, and 18 finished ads.

Certification: Meta Creative Strategy Professional

  1. 25 · November 25Angle Audit on the categoryNo stream · ThanksgivingBuild: Angle Audit lite. Paste in a competitor's ads and get the angles they lean on and the gaps they leave open.Upcoming
  2. 26 · November 26Look-alike ads and element evaluationNo stream · ThanksgivingUpcoming
  3. 27 · November 27Shoot the footageLive November 28 · 6 PM PTUpcoming
  4. 28 · November 28Footage Intelligence installLive November 29 · 6 PM PTUpcoming
  5. 29 · November 29Copy and storyboardsLive November 30 · 6 PM PTUpcoming
  6. 30 · November 30AI creative and grounding checksLive December 1 · 6 PM PTUpcoming
  7. 31 · December 1Edit, QC and nameLive December 2 · 6 PM PTUpcoming
  8. 32 · December 2Launch planLive December 3 · 6 PM PTUpcoming
Module 5

Automation and AI

The SOPs turned into flows in Zapier, Make and n8n, plus an AI support flow where a person approves every reply.

Certification: Make and n8n badges

  1. 33 · December 3Zapier: triggers, actions, Formatter, Paths, FiltersLive December 4 · 6 PM PTUpcoming
  2. 34 · December 4Webhooks and API authenticationLive December 5 · 6 PM PTUpcoming
  3. 35 · December 5Make: JSON, iterators and aggregatorsLive December 6 · 6 PM PTUpcoming
  4. 36 · December 6Human in the loop: drafted support repliesLive December 7 · 6 PM PTUpcoming
  5. 37 · December 7Returns and fulfillment exceptions, in n8nLive December 8 · 6 PM PTUpcoming
  6. 38 · December 8Failure modes and monitoringLive December 9 · 6 PM PTUpcoming
Module 6

Launch and measure

Go live under a fixed budget. Read creative tests with real statistics, and separate attribution from incrementality.

Certification: Meta Media Buying Professional

  1. 39 · December 9Account structure and campaign setupLive December 10 · 6 PM PTUpcoming
  2. 40 · December 10Launch dayLive December 11 · 6 PM PTUpcoming
  3. 41 · December 11Reading creative testsLive December 12 · 6 PM PTBuild: a test budget tab for the Margin Check. Enter your conversion rate, order value and target cost per sale, and see how much each ad needs to spend before you kill it.Upcoming
  4. 42 · December 12Attribution vs. incrementalityLive December 13 · 6 PM PTUpcoming
  5. 43 · December 13First business reviewLive December 14 · 6 PM PTUpcoming
Module 7

One set of numbers

Shopify, Meta and GA4 in BigQuery, modeled with dbt into CM3 by SKU and by creative, on a dashboard that updates itself.

Certification: dbt Analytics Engineering

  1. 44 · December 14SQL on BigQuery: fast refreshLive December 15 · 6 PM PTUpcoming
  2. 45 · December 15Loading the store's dataLive December 16 · 6 PM PTUpcoming
  3. 46 · December 16dbt setup, Git, sources and stagingLive December 17 · 6 PM PTUpcoming
  4. 47 · December 17Marts, Jinja, macros and packagesLive December 18 · 6 PM PTUpcoming
  5. 48 · December 18Incremental models, docs and costLive December 19 · 6 PM PTUpcoming
  6. 49 · December 19Data Studio dashboardLive December 20 · 6 PM PTUpcoming
  7. 50 · December 20Capstone: Control, handover and go/no-goLive December 21 · 6 PM PTUpcoming

Why we're doing this

We run our own system before we sell it.

The store gets everything a client gets: an angle audit, indexed footage, 18 ads a month, server-side tracking and one set of numbers down to contribution margin per SKU. You see every step, and because the numbers are ours, we can show all of them.

Want this for your brand? Book a callOr start with a free Angle Audit